You really should! The facts: — The Cision 2022 State of Media Report, which surveyed hundreds of journalists, came to some conclusions which I can confirm by 100%: 🔸 22% of journalists say PR professionals do them a MAJOR favor when they include images in their topic proposals and press releases. 🔸 They report six times…

A workation takes distinct preparation to make successful. — Some think it’s a fancy term for a vacation, others assume it’s an excuse. But a workation can be really productive if you prep it right. Working and being in a beautiful place: A workation is the best of both worlds for me. It gives me energy, motivation, and inspiration. …

Is it normal? And how best to deal with it? #growingpains — I see more and more posts online addressing having doubts, insecurities, fears, or even Imposter Syndrome — and whether this is normal. And I think that’s a good thing! Because we talk more about essential and very real aspects of our lives and work that we SHOULD be sharing more about to normalize them. In my opinion…

Should businesses, corporate influencers, or personal brands (create &) share Memes? — Opinions tend to differ about Memes. While they are a cornerstone of digital communication for some, others can’t relate to the (supposedly) funny little pictures at all. In corporate communications, the divide seems even broader. Many shy away from using Memes. They fear: * Not appear serious enough and lose credibility * Putting…

And should you consider it, too? Content Marketing has become kind of a buzzword these days as the days are gone when “content creation” was something just influencers did. Today, every business seems to get into the game of content creation and content marketing. Behind the buzz But let’s take a look behind…

Be Especially Aware of This if You Are Your Own Boss and Work at a Desk All-Day — We all know these days: Something important for work comes up, and you feel like you would need at least half a day to work on it until you’re satisfied. But somehow, magically, you get it done in time, and the result is actually not so bad. And sometimes it’s…

Today, I Am One Week Into My First Workation on a Portuguese Island. — A lot happened since I quit my company job to become a Freelancer. One of the big milestones being on my first ever Workation on a lovely island in the North Atlantic. If you want to know a bit about my story, how my life as a freelancer is going…

Are You Leveraging the Power of the New Tools to Grow Your Audience and Personal Brand? — Are you missing out on the power of LinkedIn’s new Creator Mode to grow your audience or establish yourself as a personal brand? Or are you growing your business and sharing your content via your personal account? LinkedIn’s Creator Mode LinkedIn’s new Creator Mode lets you grow your audience and share your content…

Because in 2022, Every Great Business Story Starts With the Why! — If you are struggling with talking about your brand or business and how to position yourself, you are not alone. From freelancer, entrepreneur, Start-up to established business: A lot of companies and solopreneurs struggle with this when they start to talk about their business. As a communications professional, it’s my…