Know Your Brand Archetype to Uncover Your Writing Voice
Knowing your Brand Archetype will make the process of writing or content creation for your business much easier! But let’s start at the beginning:
What’s a Brand Archetype?
Glad you asked: The psychologist Carl Gustav Jung came up with the theory that humans use symbolism to understand complex systems more efficiently.
“There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious. (…) And these archetypes are imprinted and hardwired into our psyches.”
In other words:
Your Brand Archetype reflects your brand’s personality & serves you to better align with your customers.
So you can use your Brand Archetype as an orienting tool to focus your communication efforts & create enduring connections with your clients & audiences.
