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Memes: Underrated communication tool, art form, or red flag
Should businesses, corporate influencers, or personal brands (create &) share Memes?
Opinions tend to differ about Memes. While they are a cornerstone of digital communication for some, others can’t relate to the (supposedly) funny little pictures at all.
In corporate communications, the divide seems even broader. Many shy away from using Memes.
They fear:
* Not appear serious enough and lose credibility
* Putting a foot in the company’s mouth and making themselves look ridiculous or silly
* Stray too far from the corporate identity
* Not be funny
And some are simply unsure how to get started.
On the other hand, many well-known companies leverage the power of Memes, such as Netflix, Disney, or tinder.
But even smaller players can generate a great deal of attention and reach a lot of interaction and success that positively contributes to the company’s goals.
